I first met Sebastian Hunt while wandering around my first conference in Chicago. Having never been to a trade show, I tentatively explored my new surroundings unsure how to approach booths. Low and behold standing in the middle of a huge convention hall holding a deck of cards with his sleeves rolled was a pleasant gentleman in a three piece suit. As I approached him he stepped forward and asked, “Do you want to see a card trick?” What a ridiculous question, of course I did

On Tuesday I am heading to sunny Palm Springs, California to attend the eTail West conference. While out there I’ll be conducting interviews with various retailers and exhibitors. So the real question is, how in the world I get invited out to this business conference? Well…funny story. In June the east coast version of this conference, eTail East was held in Philadelphia. I attended and had a good time checking out various exhibitors, sessions, and even ran into my good